Leadership and Ethical

The difference between Deontological and Teleological ethics is deontology believes in rules, in contrast, teleology believes in consequence. In deontology theory, it focuses on duty rather than the result. Moreover, the morality and immorality can be judge by personal actions. Deontology concerns only what people do but not with the results of the actions. The benefits of deontological ethic are concerning the value on people. The principle is focus on giving respect equally to all human being. In addition, it provides certainty. Deontology provide a clear set of moral rules to follow that which actions are wrong then do not do it but if it is right then people should do it. However, deontology may cause some drawbacks. It is difficult to patch up the conflicting duties. Because deontology cannot go along well with some cases that duties are in conflict. What is more, it reduces world’s happiness. Things cannot be flex because everything was already set that results can lead to courses of action.

On the other hand, Teleology believes in a different way. This theory believes that the bad action or immorality sometimes can lead to positive results. The goodness and badness was based on the results. Once the actions lead to the positive results, it is better to continue those act. By the way, there is some advantage in this theory. Consequentialism allows flexible in some situations. But there are some drawbacks as well. It is impossible to apply in real life moral decision because every people must research the results before make the decision in doing something. It also bad for society, where other people’s moral decisions are difficult to predict, so this may lead to the uncertain behavior.

I will illustrate the Wal-Mart Company as an example for ethical leadership organization. Wal-Mart is the country’s biggest company is the United State. Recently, Wal-Mart makes a promise that they will step the benefits to their customer under the Wal-Mart CEO, Mike Duke’s leadership. The company recently announced the they will increase healthy foods, which mean that they will cut salt, fat and sugar in store brand, as well as lower the cost of fresh fruits and vegetable on its shelves. So, these would build the benefits to Wal-Mart such as they could gain the profits or enhance brand’s image but what are the benefits for individual? After Wal-Mart announced this plan, the rest of retailers in America tend to follow, in other word, Wal-Mart set a trend isn’t it? The chain plans to work with suppliers to make similar changes in national brand foods. As the nation’s largest retailer, changes in Wal-Mart’s food policies could have an effect on food production nationwide reported by Carolyn Beeler, Newsworks.

But what about unethical leadership organization? Toyota can be one of a good example for unethical organization. Every automobile company mostly concern for safety, how people who consume their product are kept safe as well as the employees who work for their company. But it is not for the Toyota. In 2010, Toyota has failed to keep a promise by ignoring the safety concerns and the investigation recalls was delayed just because they want to save the money. When they faced the safety concerns according to the faulty breaks and sticking pedals, Toyota said ‘phasing in side airbags saved $124 million and 50,000, the cost of what it would have taken to recall and fix vehicles’. Even this situation leads to a few deaths and even more complaints; Toyota didn’t seem to think it was such a big deal. They were only sorry when they got called out on this unethical practice about their unsafe vehicles. So, what happen next for the unethical organization like Toyota? After many media reported the news of Toyota situation, it made Toyota’ sales decline, However, as a result of this story, people seems to be afraid of Japanese automobile vehicles because they are more concerning in safety and it makes Toyota’s competitors like Honda and Nissan reducing in their sales as well.

All things considered, in my opinion, ethical leadership mostly relies on Deontological because it can apply on the real world. We can compare Teleological ethical as Toyota case. Toyota may have a reason that why they have to lies on their consumer just for saving a little money. Maybe they get in a trouble and need more money, however, most people in society cannot accept it and at the end, its lead to negative results.


Beeler, C. (2011) Walmart to but salt, fat and sugar in store brand [online] available from <http://www.newsworks.org/index.php/health-science/item/11555-walmart-to-reduce-salt-fat-and-sugar-in-store-brand>

Geeri, B. (2013) 10 Most Unethical Business Practices [online] available from <http://www.businesspundit.com/10-most-unethical-business-practices/?img=45148>

OnlineMBA (2012) 10 Most Ethical CEOs in Corporate America [online] available from <http://www.onlinemba.com/blog/10-most-ethical-ceos-in-corporate-america/>


4 thoughts on “Leadership and Ethical

  1. Personally, I agree with your perspective that “ethical leadership mostly relies on Deontological because it can apply on the real world.” Moreover, your explanation and theory are clearly. well done.


  2. I like your example of evidence that show clearly compare and contrast between ethical and unethical about Wal-Mart with Toyota. I strongly agreed with Toyata case in the ethical way also that you had a good explanation and good support.


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