Experience of collecting and analysing data

When we collect the questionnaire, we can collect only 109 out of 120 sets of questionnaire. We face 11 error questionnaires in total. Some errors caused by the respondent unwilling to answer some questions in our aper while some questionnaires were losing. From these 109 sets of questionnaire, we collect 54 sets of student, 35 sets from private employee, 7 sets from public employee and 20 sets from both government’s officer and business’s owner, which are 10 sets for each. However, only 3 sets we can collect from executive manager. We stand like couple of hours to distribute and collect just only 20 questionnaires. This is so difficult for us.

When we analysing the data, we use Microsoft Excel to see the data and compare it easily. We have to put our information into one file, so we decided to let the leader collect it. We send Excel file to him, which provide the data of 20 sets of questionnaire and send to him. After that, we bring these datas to build up the chart. We have built the pie chart, bat chart, line chart and even table chart in order to see and understand these information clearly.

I have found that analysing data is not so difficult but collecting data is. We are lucky that prepare 120 sets of questionnaire instead of 100 sets. Moreover, distributing questionnaire without giving the gifts for respondent is hard. They are busy through this place because most of them are working people and they do not want to do something for free. I have learnt that next time if I have to distribute the questionnaire again, I will find something to attract them.


Experience of designing a questionnaire

First we discuss on how to design the questionnaire that make the respondent willing to fill the answer. We have some argument among group members because some of us agree on set a lot of questions and providing a gift for respondent such as chocolate to spend some times to filling our questionnaire while most of us agree on set a few questions.

Later on, we agree on set up a few questions on our questionnaire and design a attractive font and design on our paper to make more interest in the respondents. Moreover, we create the interesting questions which are very useful in opening a real coffee shop in liver street. Our research topic is ‘what are the factors that influence the place attachment for coffee shop located in Liverpool street’. We have 4 factors and 3 questions from each factor. To do so, we set only 12 questions in total, 11 for closed end questions and 1 for opened question. We decide to distribute 120 questionnaire to reach the most accuracy information from people in this area. We have divide for 15 questionnaire to distribute for each member in our group in the Liverpool street and 5 questionnaire through social media to get wide range of data.

To conclude, I found that the most difficult part in designing the questionnaire is how to make it attractive and how to make people spend some times to filling our questionnaire. Although, our group members has different idea because of different culture and countries but finally our ideas becoming one.


Experiencing the writing of literature review

To begin with, I have discuss among my group that ‘what should be our research question?’ then what are our factors? After we discuss for days we have ‘what are the physical factors influencing place attachment in coffee shop?’. What is more, we define 4 important factors which are clean, environment, target people and furniture.

Then I start writing the literature review. First I have to understand that what I am going to do with this research. I have to express the information clearly that these 4 factors why it is so important and related to our research topic then analyse these factors and use them to set up the questionnaire in very coming soon. I am going to search he information from some of the secondary data, internet is the easiest, fastest and cheapest way in order to find out the coffee shop rend in our world’s today. However, in this literature review we have explain that why these 4 factors can encourage the customer, to satisfy and maximising customer needs, we will use the questionnaire as a primary data to collect the data in our survey.

All thing considered, I hope my understanding is correct and I can use my skills and knowledge create a very well questionnaire and get the useful information that can generate and enhancing the brand new coffee shop in liverpool street. However, this is very difficult task, in my point of view, if anyone have fail any step, for instance, misunderstanding the point of literature review then the following step will fail also. So you have to be careful in each step and do it wisely.


Study life


I choose to study at Conventry University London Campus because of good rank of business school in London. I am studying in MBA Global business. First week I have learn many business theories and methods. I have learn sustainable strategy, academic professional skills, and marketing in global age respectively. These subject open my mind in our business world’s today. I know myself more that what did I lack of and which one I already good with.

I am good with motivate and encourage people. I am a kind of innovative people who like to start up a new thing by experiment it or physical experience by touching or feeling it. From VAK Learning Style Self-Assessment, I find out that my learning style is Kinaesthatic, for example, when I teach people I prefer to let them try by doing it rather than sit still and listen to my word. To take a benefit of my learning style, I would share my advantage to my colleagues to assign the duty into each members in my team when we are doing the project. These courses make me know myself more and from now on I would focus on my style and develop more to achieve my career goal.

On the other hand, I lack of communication skill. When instructor allow us to discuss and talk to each other, I found that I likely to sit quite and listen to group members. I think I lack of confidence to speak or express my idea especially when I face many people. However, I hope these courses could help me to improve my missing skill.

Although I lack of some skills, however, I am sure that after I graduate I could improve it and use it in my future.